Avena
New website and product catalog for a producer of vegetable oils and pasta
Avena is a Czech family-owned company with more than twenty-five years of tradition. It specializes in the processing, bottling, and distribution of edible vegetable oils, as well as pasta production. Our task was to completely redesign the original website and create a clear, user-friendly digital presence that showcases the company’s product range, supports its B2B activities, and provides practical information for customers, drivers, and job applicants.
The services we provided
A website that reflects Avena today
We redesigned the original website from the ground up to better reflect the scale of Avena’s production, services, and long-standing tradition. The result is a modern and clearly structured website that introduces visitors to the company, its production capabilities, and its portfolio of vegetable oils and pasta. We organized the individual sections so that customers, business partners, job applicants, and drivers can quickly find the information relevant to them.
Product catalog
A key part of the solution is the product catalog, divided into clearly defined categories. Visitors can also filter the selection of oils by package size. Each product has its own detail page featuring photographs, a description, technical and logistical specifications, and downloadable documents. Prospective customers can submit a non-binding inquiry directly from the product page. The catalog therefore serves not only as a presentation of the product range but also as a practical tool for generating new business opportunities.
Production, logistics, and quality in one place
We created a dedicated section for Avena’s B2B services. The website presents the development of private-label products tailored to each client, along with vegetable oil bottling and packaging, warehousing, distribution, and in-house logistics. Visitors can also learn more about the company’s production capacity, technologies, and quality control processes.
Content for customers, job applicants, and business partners
The new website presents the company’s history through an interactive timeline and introduces its values, business partners, and team members. The contact page directs visitors to the appropriate staff members based on their specific needs and includes maps of the individual facilities as well as a contact form. The careers section allows Avena to publish job openings and receive résumés from applicants. A dedicated news section also enables the company to share important updates and current developments.
Practical information for drivers in six languages
We created a dedicated section for drivers arriving at the facility. It includes a site map showing dispatch points, loading bays, parking areas, and on-site facilities, along with GPS coordinates and direct links to Google Maps, Waze, and a virtual tour. While the main website is available in Czech and English, the instructions for drivers are provided in six languages, making the essential information accessible to international drivers as well.
A visual style rooted in the brand
During the redesign, we worked with Avena’s distinctive red and yellow brand colors, combining them with generous white space, large-scale photography, and a consistent card-based layout. The wave motif, inspired by the company’s product packaging, became one of the website’s signature visual elements. It connects the individual sections and gives the entire presentation a consistent and recognizable appearance.
The result of our work is a modern business website that brings together the company presentation, product catalog, B2B services, and practical features in one clear and well-organized solution. We would like to thank the Avena team for their trust and professional cooperation throughout the project.
A few words from client
We entrusted DigiLabs and Mr. Červenka with the complete redevelopment and redesign of our company website. From the very beginning, everything progressed according to plan and met our expectations. After several consultations, we received the initial website structure, which became the foundation for the new site. This was followed by static design concepts that clearly demonstrated the new visual style and functionality. The entire process ran smoothly, including the launch, during which a few final details were fine-tuned. Once again, Mr. Červenka delivered the project to an excellent standard. We are delighted to have a modern, fully functional website that serves both as a strong representation of our company and as an effective sales support tool.
The result of our work
Shall we have a chat?
If you have a project or collaboration that you would like to discuss with us, or if you are curious to hear more about how we can help you. We look forward to hearing from you.